Podcasting: When To Use Audio or Video for Law Enforcement.

The technology behind podcasting has some great features like easy subscription, automatic delivery, aggregation, other benefits of RSS, etc… But simply put, podcasting is just the sharing of audio and video clips over the internet. But which form is better or more effective, audio or video? You can listen to audio from anywhere, but video is often more engaging. Thus, for some circumstances audio maybe appropriate, whereas in others video podcasts maybe better served. For Law Enforcement, both audio and video podcasting can be used to in different ways to serve the same overall purpose. Here are just a few examples of law enforcement can use podcasting in both its forms:

Audio

Audio clips are great for quick updates.

  • When there is a situation that has to be updated regularly and it is important for citizens to receive the information as quick as possible then audio podcasts can be used every effectively. For example – An AMBER alert. The public needs to know this information as quick as possible, and it is important that the situation can be regularly updated because it is of great concern for the community. An audio podcast is fast and easy to record and share using DailySplice’s FieldCast System, and will automatically delivered to all subscribers as soon as it is recorded.

Check out the Saanich Police “Quick Updates” podcast.

Audio clips save time with media contacts.

  • Not all of the important information a police department would like to have covered actually gets covered the News broadcast or Newspaper; however, when it does a PIO can have a backlog of media requests. He or she may have to talk to dozens of media contacts and explain the whole story over and over again. Instead of answering the same old questions, a PIO can record one audio podcast and have that go around to all media contacts, and only answer unique questions as they come up.

Check out the Saanich Police “Media Releases” podcast.

Video

Video is great for sharing visual information of a suspect – For example surveillance videos.

  • Surveillance video is used to catch criminals in the act or at least get an idea of who was in a certain area during a crime. It helps police get a visual of a suspect and makes him or her easier to identify, as well as provides undisputable evidence in court. Now, what if this video was put in front of the eyes of hundreds in the community? There is no doubt that the chances of identifying and catching the criminal go way up. Crime Stoppers have been using video on the News and in commercials to help garner support and tips from the community. A video podcast gives law enforcement its own News channel where these videos can be shared, stored and viewed at a citizen’s convenience – easily more effect than just traditional media.

Check out Saanich Police “Unsolved Crimes.”

Video is an effective tool for educational purposes.

  • To keep community’s safe police must be constantly informing its citizens on the most prevalent dangers, and provide tips and advice on how to combat these threats. Many people are visual learners, and watching a video online often stays with them longer than hearing and trying to remember the information they heard on the 6 o’clock News. For example fire safety is one of most important but neglected topics in today’s communities. People are aware of the threat and most have “heard” how to prevent fires or what to do in the case of a fire. A video podcast however, can show citizens exactly how fires are started, how to prevent them, and what to do when one starts. Again, having these videos in front of your community’s eyes and stored on the internet for on-demand viewing can make fire safety education much more effective.

Check out the View Royal Fire Rescue “Fire Prevention” podcast.

DailySplice: social media vocalized

Victoria’s DailySplice has rolled out a new pricing structure for its podcast service. As co-founder Rian Bowden explained, DailySplice now lets users choose from a menu of service options: try it out for free, or sign up for packages ranging in price from $9 to $99 per month. In addition, DailySplice continues to offer its original “unlimited” plan.

POLICE PODCASTS CONNECT WITH THE MASSES


DailySplice new Site and Splice Stations Launch Today

Hello everyone, it’s been a while since we posted in this category… but today you get to see what’s been keeping us busy all summer. We have a new site and something called “Splice Stations” that lets you aggregate multiple podcasts into one player. We’ve also been working on a lot of podcast strategies with some of the local organizations in Victoria. Here’s a link to our press release today about it all… including our dealing with the Saanich Police department…

POLICE 2.0: NEW TECHNOLOGY PUTS POLICE AT THE FOREFRONT OF SOCIAL MEDIA

DailySplice.com launches Splice Stations, a podcast system that makes social media accessible to any organization… even your local police department!

Victoria BC, September 16, 2008 – Victoria’s Saanich Police are targeting the iPod generation, becoming Canada’s first podcasting police, and among the first in the world to use online multimedia to keep in touch with the community.

What’s prompted a police department to go web 2.0? It’s a new and innovative technology developed by DailySplice.com called Splice Stations. A Splice Station is a podcast system for organizations that makes it easy to find, gather, and broadcast multimedia through their website. In other words, it makes social media so easy that even the cops are joining in!

The police department has already prepared over 50 media clips ranging from safety tips to surveillance videos of unsolved crimes. These clips will start appearing on the saanichpolice.ca website, along with regular media updates recorded on location over the phone by the department’s public information officer Sgt. John Price. “Podcasting is the fastest growing communication medium in history … The Saanich Police want to be part of that medium.” says Price. ”We already use our web site, local, provincial and national media, and our Block Watch program to release information to our community- now we are hoping this new technology will add to our efforts.”

DailySplice, who is celebrating their 1st birthday today, has also caught the attention of AbeBooks.com and the University of Victoria with their new technology. Using their Splice Station, AbeBooks.com is aggregating the best in online audio and video related to books and channeling it through a specialized player on their website. “It’s innovative and easy to use.” says Richard Davies, PR Manager for AbeBooks.com. Book lovers can find the world’s most interesting book reviews and interviews by visiting the AbeBooks.com website and looking for the “Shelfsound” logo.

The University of Victoria has launched two Splice Stations, one that plays business podcasts, and one that plays Software Engineering podcasts. Both Stations combine content that has been produced by the University of Victoria with related content that can be found elsewhere around the world.

“What makes Splice Stations different from any other podcast system is that it does not require an organization to produce and upload their own content.” says the company’s co-founder Rian Bowden. According to Bowden, there are hundreds of thousands of free podcasts already on the Internet on just about any topic you can think of. Splice Stations utilize all this free content to create low maintenance communications tool that delivers up to date information on a given topic to their website visitors.

DailySplice’s mission is to modernize the concept of radio by creating customized stations that you can play online or subscribe to through email. The company was founded in 2007 by a group of business and computer science students at the University of Victoria. The company has won multiple awards, and has launched a number of innovative products in its first year. DailySplice has received attention from clients and investors around North America, and looks forward to rapid growth as its technology gets adopted.

Definitions:
Podcast: A digital recording of an audio or video broadcast delivered over the Internet.
Splice Station: A podcast system that allows organizations to easily find, mange, and broadcast multimedia through their website.
Web 2.0: The modern Internet that values interaction, collaboration, and user generated content.
Social Media: Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content.

For more information on DailySplice or any of the above mentioned organizations contact:

DailySplice (Rian Bowden, CEO)
Phone: +1 (250) 885-5303
Email: rian@dailysplice.com
Web: http://splicestations.com (info on Splice Stations) or http://dailysplice.com (Main site)

Saanich Police (Sgt. John Price, Public Information Officer)
Phone: +1 (250) 883-0857
Email: jprice [at] saanichpolice.com
Web: http://www.saanichpolice.com/podcasts.html

AbeBooks (Richard Davies, PR Manager)
Phone:  +1 (250) 412-3238
Email: rdavies [at] abebooks.com
Web: http://www.abebooks.com/docs/NewBooks/

UVic Business (Dianne George, Communications and Special Projects)
Phone:  +1 (250) 721-6411
Email: Buscomm [at] business.uvic.ca
Web: http://business.uvic.ca/

UVic Software Engineering (Jens Webber, Program Director)
Phone: +1 (250) 704-6855
Email: jens [at] uvic.ca
Web: http://www.bseng.uvic.ca/