Podcasting: When To Use Audio or Video for Law Enforcement.

The technology behind podcasting has some great features like easy subscription, automatic delivery, aggregation, other benefits of RSS, etc… But simply put, podcasting is just the sharing of audio and video clips over the internet. But which form is better or more effective, audio or video? You can listen to audio from anywhere, but video is often more engaging. Thus, for some circumstances audio maybe appropriate, whereas in others video podcasts maybe better served. For Law Enforcement, both audio and video podcasting can be used to in different ways to serve the same overall purpose. Here are just a few examples of law enforcement can use podcasting in both its forms:

Audio

Audio clips are great for quick updates.

  • When there is a situation that has to be updated regularly and it is important for citizens to receive the information as quick as possible then audio podcasts can be used every effectively. For example – An AMBER alert. The public needs to know this information as quick as possible, and it is important that the situation can be regularly updated because it is of great concern for the community. An audio podcast is fast and easy to record and share using DailySplice’s FieldCast System, and will automatically delivered to all subscribers as soon as it is recorded.

Check out the Saanich Police “Quick Updates” podcast.

Audio clips save time with media contacts.

  • Not all of the important information a police department would like to have covered actually gets covered the News broadcast or Newspaper; however, when it does a PIO can have a backlog of media requests. He or she may have to talk to dozens of media contacts and explain the whole story over and over again. Instead of answering the same old questions, a PIO can record one audio podcast and have that go around to all media contacts, and only answer unique questions as they come up.

Check out the Saanich Police “Media Releases” podcast.

Video

Video is great for sharing visual information of a suspect – For example surveillance videos.

  • Surveillance video is used to catch criminals in the act or at least get an idea of who was in a certain area during a crime. It helps police get a visual of a suspect and makes him or her easier to identify, as well as provides undisputable evidence in court. Now, what if this video was put in front of the eyes of hundreds in the community? There is no doubt that the chances of identifying and catching the criminal go way up. Crime Stoppers have been using video on the News and in commercials to help garner support and tips from the community. A video podcast gives law enforcement its own News channel where these videos can be shared, stored and viewed at a citizen’s convenience – easily more effect than just traditional media.

Check out Saanich Police “Unsolved Crimes.”

Video is an effective tool for educational purposes.

  • To keep community’s safe police must be constantly informing its citizens on the most prevalent dangers, and provide tips and advice on how to combat these threats. Many people are visual learners, and watching a video online often stays with them longer than hearing and trying to remember the information they heard on the 6 o’clock News. For example fire safety is one of most important but neglected topics in today’s communities. People are aware of the threat and most have “heard” how to prevent fires or what to do in the case of a fire. A video podcast however, can show citizens exactly how fires are started, how to prevent them, and what to do when one starts. Again, having these videos in front of your community’s eyes and stored on the internet for on-demand viewing can make fire safety education much more effective.

Check out the View Royal Fire Rescue “Fire Prevention” podcast.

New Law Enforcement 2.0 Podcast

Mike Waraich, manager of the Law Enforcement 2.0 LinkedIn group, has recently started a new podcast focused on the use of social media and web 2.0 technology in law enforcement. The penetration of web 2.0 tools and social media in law enforcement extends from community policing and outreach to recruitment, management, communication, and more. And use of these technologies in law enforcement is growing rapidly across the country.

Read full article at The Crime Map

Supporting Student Exellence: Rian Bowden and Lewis Sobotkiewicz pitch their new business, DailySplice.

UVic’s academic programs, research projects and support services are constantly evolving in response to our rapidly changing world. Sensitive to social, political, technological and environmental change in our society, we constantly examine our programs and practices to ensure our students are challenged and engaged, so they develop a desire and capacity for learning and societal contribution that will last a lifetime.

Click here for article

Social Media for Emergency and Disaster Management: A Crash Course

New social media is bringing people and communities together faster than any communication medium in history. Although, many citizens are tied into social media, those who serve and protect our communities (police departments, fire and rescue, etc..) have been reluctant to implement the technology. Whether it is due a lack of knowledge on the subject, a negative perception of social media as a whole, or just because they don’t know where to get started, social media has progressed slowly in the emergency services industry. We hope to change this!

DailySplice will be sponsoring an upcoming webinar to educate first responder agencies on new social media. It will detail the aspects of new social media and the value and benefits associated with integrating it into an effective communications strategy.

Social Media for Emergency and Disaster Management: A Crash Course
Wednesday August 19, 2009
1:00 - 1:30 PM Pacific Time (4:00 – 4:30 PM Eastern Time)
Presenter:
Chris Burge – President, of BWest Interactive

Space is limited. Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/210207298

This webinar is a part of our overall initiative to educate and inform public safety authorities on new social media.  As we continue our campaign we will regularly update our blog to keep followers up to date. This an exciting project for us, and we hope we can make a difference!

If you know anyone else who would be interested in this topic, kindly forward the registration link to them.

How to Subscribe to a Podcast

Simple steps for downloading podcasts using iTunes, Micrsoft Outlook 2007, and iGoogle.

How to subscribe to a podcast using iTunes.

itunes-logo

In my opinion, iTunes is one of the best overall podcast subscription tools out there. It lets you find, manage and organize your podcasts very easily.

1) On the left side of you iTunes program under Library, click Podcasts.

If you are new to podcasting you will have nothing in your playlist. No worries, you can add a podcast in no time!

2) Click Podcast Directory on the bottom right of your iTunes window.

This takes you to iTunes neatly organized and easy-to-use directory full of free podcasts. Look around, you can find a podcast on just about any subject.

Find a podcast that interest you and click it. For example “CarCast” by Adam Corrolla.

Browse the subscription page for descriptions, reviews and a list of prior episodes from this podcast.

3) To subscribe, simply click Subscribe at the top of your screen.

This tells iTunes that you want to download this podcast, and that every time the author releases a new episode to download it automatically into your iTunes Podcast playlist.

4) Click Podcasts under the Library heading again and it takes you back to your playlist where you should see your new podcast!

Keep in mind that only the most recent episode of this podcast has been downloaded. If you want to get prior episodes click on triangle to the left of the podcast title. This drops down a list of prior episodes from the same author. Click “Get Now” to download these episodes individually.

IF THE iTUNES LIBRARY DOES NOT HAVE THE PODCAST YOU ARE LOOKING FOR…

5) If the iTune library does not have a podcast, but you are sure that it exists, you can download it into iTunes directly from the source. Click the Advanced tab in your iTunes program and then click Subscribe to Podcast.

6) Simply insert the RSS Feed URL of the podcast you wish to subscribe to and it will find the podcast on the internet and download it into your playlist.

RSS Feeds for podcasting are generally easily to find as they can be located on any website that delivers a podcast. The universal symbol for RSS is rss

RSS feeds typically looks something like:

http://www.howstuffworks.com/podcasts/brainstuff.rss

This is for the howstuffworks podcast.

The “settings’ button at the bottom of the screen is also a very helpful tool. It allows you to choose how often new podcasts are updated, how many episodes to download when a new one becomes available, and how many old episodes to keep in your system so it doesn’t become full of wasteful podcasts.

How to subscribe to a podcast using OutLook.

outlook_2007_logo

Podcast subscription is a little less flexible using outlook 2007, but it is very simple and has its advantages.

1) Click “RSS Feeds” under Mail Folders pane. Outlook gives a wide variety of RSS feeds to choose from. Most of these are articles, but the process is the same for podcasts.

2) Simply click one RSS Feed that interests you, like Forbes Magazine for example.

3) An RSS Feed Options dialog box appears that asks you if you want to “Add This RSS Feed to Outlook?” Before you click “Yes,” click the advanced options button. This will give you some options for naming the podcast, storage location, and automatically downloading enclosures for the RSS Feed.

Enclosures are attachments that come as a part of each RSS Feed. Downloading all enclosures automatically may take up a lot of space in your system. It may be better to individually download enclosures once the RSS Feeds are in your Outlook.

All RSS feeds will also appear in your unread mail as well.

If you cannot find the RSS Feed you are looking for the RSS Feeds page in Outlook, search iTunes or other internet sites. RSS Feeds for podcasting are generally easily to find as they can be located on any website that delivers a podcast.

See above for an example of what an RSS Feed looks like.

4) Click Account Settings from the Tools tab, and then click the RSS Feeds Tab in dialog box.

5) Click New and simply copy and paste the RSS Feed into the dialog box. Click Add.

The RSS Feed Options dialog box appears again and allows you to customize your settings before Outlook subscribes to your podcast. Again I do not recommend checking the “Automatically download enclosures” option.

Just like adding RSS Feeds from the library available in your Outlook, this will result in an automatic download of all episodes in your podcast under RSS Feeds and Unread Mail.

To delete subscriptions but keep all current episodes go back to RSS Feeds in Account Settings and simply click remove to remove any subscription.

Or to delete all episodes AND cancel the subscription simply right click on the podcast’s name under RSS Feeds in the Mail Folders and click delete.

How to subscribe to a podcast using iGoogle.

igoogle

iGoogle does not have a library of RSS feeds or podcasts like Outlook 2007 and iTunes. However, it is a great tool that allows you to bring all of your internet favorites into one home page customized for your own use.

1) From you iGoogle home page click Add stuff which is on the very right of your screen.

2) Google will display a page with a variety of gadgets you can subscribe to.

You may not find the podcast you want here, but there are some neat gadgets that will make your iGoogle homepage a lot more customized and convenient, so have a look around!

3) On the bottom left of your Add Stuff page you will see “Add feed or gadget,” click this link.

4) A URL box will appear, simply copy and paste the RSS Feed URL into this box and click Add. Your new subscription should appear when you return to your iGoogle home page.

RSS Feeds for podcasting are generally easily to find as they can be located on any website that delivers a podcast.

See above for an example of what an RSS Feed looks like.

5)Now simply click on an episode you want on your home page and iGoogle will automatically open the corresponding audio/video for that podcast.

DailySplice Audio and Video Web Content Manager Now Available through Sales Agency

Vancouver, BC — July 24, 2009 DailySplice Technologies Inc., announced today that its leading multimedia manager for audio and video web content will be represented by Francis Lynn Agency, an organization that provides B2B outsourced sales solutions.

DailySplice President, Rian Bowden says, “Our Podcast Station™ multimedia controller is a tool for the non-developer to promote their message on their website with easy to use podcasting software”. Bowden said that DailySplice required a sales agency that specializes in promotional tools for businesses. “We are confident that Francis Lynn can represent our technology and help build our brand.”

Francis Lynn Founder, Jeremy Coules responded by saying, “Multimedia podcasting offers our clients’ leading web technology to boost their promotional options – with audio and video content.” He went on to say that the addition of podcasting complements web presence with engaging content proven to increase visitor retention. “Francis Lynn Agency is very excited that DailySplice has chosen us to represent them. We are happy to offer our clients the Podcast Station along with DailySplices’ massive podcast directory where they can quickly build third party content for their sites.”

Coules explained that DailySplice would continue to work directly with emergency services clients and provide customer service and support.

Bowden concluded, “We continue to offer our customers the most technically advanced multimedia manager tools so they can stream, manage and measure their own content to keep visitors on their sites longer.”

--30--

About Francis Lynn Agency

In the age of way more choices and way less time, Francis Lynn is putting time back into the hands they shake. Most organizations have an amazing story to tell but have a hard time finding people who have the time or are even willing to listen. Francis Lynn Agency’s intentional approach when communicating with clients ensures that the focus is always directed at achieving a mutual benefit for all parties involved in any business transaction.

Francis Lynn Agency defines selling as: “a collaborative problem-solving conversation guided by a professional, resulting in a conjoint solution that requires the combined resources of a customer and a vendor to create a highly valued outcome.”

About DailySplice Technologies Inc

DailySplice is a leading developer of online multimedia management tools to make streaming audio and video content easy and quick for the non-developer. Users create an aggregated playlist of various podcasts either supplied by third parties or can broadcast their own content on custom branded Podcast Station™ based on the preferences of their target audience. The Podcast Station allows audio updates by cellphone and creates detailed analytics report so users can continuously monitor and assess the needs of their market. DailySplice augments its client offering with a free podcast directory with over 100,000 well-organized audio and video clips.

Contacts:

DailySplice Technologies Inc.

Mike Waraich, Marketing Coordinator

Infoatdailysplicedotcom

+1 (866) 334-3958

http://www.dailysplice.com

Francis Lynn Agency

Jeremy Coules, Founder

Info@francislynn.com

1 (778) 430-6610

http://www.francislynn.com

Podcast Strategy: Engage Your Audience. Build Trust. Be Relevant.

You’ve probably heard of podcasting, but do you know why it’s important? This powerful communication tool is being adopted faster than any other broadcast media in history. Having a good podcast strategy can ensure you’re keeping current and leveraging the most effective media tools to build deeper relationships with your target audience.

Engage Your Audience

Having greater reach and more direct touch points with your audience is something every communication strategy aims to achieve. Podcasts provide a direct communications link to an global audience with next to no incremental cost. Taking a small amount of time to develop a podcast strategy can result in a new communications channel that engages a world-wide audience.

A podcast strategy can also leverage all the social tools on the Internet to encourage interaction and engage your audience on a deeper level. Users can do more than tune-in to a podcast. They can follow links, give feedback, pause or rewind, share content, or engage in many other ways. With a good podcast strategy, you can monitor your user engagement and respond to it quickly.

Build Trust

You already know that trust is essential for effective communications. Like Radio and TV, podcasts are publicly broadcasted rich media and carry more credibility than press releases, lectures, emails, or most other common communication tools. Podcasts put the persuasive power associated with a global broadcast at your disposal.

A podcast is delivered to users whenever they’re ready and choose to play it. A person who receives information through a podcast is more empowered than a person who receives the same information in a presentation, flier, or by other traditional means. Podcasts give your audience more control over their experience, which helps build greater trust between you and your users.

Be Relevant

Web 2.0 is a reality. If you’re not familiar with terms like “social media”, “blog”, or “podcast”, you’re quickly losing touch with the standard tools people are using to communicate. With hundreds of thousands of podcasters, and over 18 million regular podcast users in the USA, podcasting is becoming an important part of the Web 2.0 world.

Podcasting also presents relevant content to your audience. People who listen to or watch podcasts do so because they want to. With a solid podcast strategy, you can deliver messages that are in-line with your goals, and draw in an audience that already sees a benefit in what you are saying.

If you think podcasting is only relevant for teenagers and Silicon Valley tech start-ups, think again. Libraries, hospitals, local retailers, fortune 500 companies, universities, professors, police departments, fitness trainers, authors, or just about any organization with a need to communicate in the modern world can use podcasting, and in a great many cases already are. Podcast strategies can be powerful, competitive, and a lot easier to implement than you might have ever imagined.

Feel free to send me an email if you have questions about how you could implement a podcast strategy. My email is rian [at] dailysplice.com.

3G iPhone to Kill Podcasting

So the 3G iPhone is all the buzz this week, as is anything Steve Jobs touches. But what does it mean for podcasting?

Let me start my prediction by saying podcasting, as it is right now, in my opinion is not mobile.  “What?? The whole idea is that you download it and take it with you… isn’t that as mobile as it gets?”

Well, not really. Last I checked, about half the people listening to podcasts are listening direct off the website.  That means they are connected to the Internet, which means they are very likely sitting down in front of their computer, which means they are not moving around.

Podcasts are more valuable on the go, there is no question about that, and I’d be willing to bet most of those people sitting in front of their computer watching the progress bar move along while they enjoy their podcast would probably rather listen to that show on the bus or on a run or wherever else.

People don’t take them on the go because it’s a pain to get them onto their iPod. By “it’s a pain” I mean you have to do something. Even if that something is simply plug your iPod in and wait for the new files to transfer, it is something, and these days “something” is a pain.

What the first iPhone represented was the arrival of the long awaited mobile web in North America. What I think this 3G iPhone will represent is real access to the mobile web in North America. By that I mean the speed will start to go up and the data prices will start to come down.

So then comes my prediction. Not only will it be easier to syc your podcasts up automatically, it will also become easier to stream them on the go.  This will take away the pain of taking your podcasts to go, but it will also take away the limitations of the RSS feed with media enclosure rule. We might see “mediacasts” being aggrigated on the fly and streamed from various parts of the web instead of being placed on your device.

So I guess I’m kind of predicting that the 3G iPhone, in terms of what it represents in the media delivery timeline, could kill the “podcast” in favor of “mediacasts” that include things like YouTube videos that arn’t meant to ever be downloaded.

So if it happens, let me say you heard it here first. If it doesn’t then lets just forget this post ever happened. =)

Microsoft SharePoint Podcasting

Microsoft says podcasting is important for corporations, and it’s released a test version of a new podcasting tool as an add on for SharePoint. A lot of people were covering the story this week. Here’s a couple of links:

I think its a good thing. What do you think?

What is a Podcast?

These videos from Common Craft are always pretty good, and recently they made one for podcasting. Finally, when someone asks me what a podcast is I have something good to point them to!! Here it is: