DailySplice promotes professional multimedia software to assist non-developers easily stream audio and video content to their site. Adding multimedia to websites has been shown to increase visitor engagement by 70%
Victoria, BC, (July 07, 2009) – DailySplice, creator of the Podcast Station™ multimedia manager for streaming audio and video web content, has expanded its team with the addition of a Marketing Coordinator to implement its web strategy to drive adoption of its user friendly podcasting tool and controller.
Mike Waraich joins the DailySplice team to emphasize web strategy and on-line programs. DailySplice CEO, Rian Bowden explained that Wariach will assist in launching the DailySplice story on the web and promoting the benefits of streaming audio and video content with professional podcast player and management tools. Bowden continued by saying, “recent studies have shown that adding multimedia to websites increases visitor engagement by 70%”.
Waraich said, “The Podcast Station was developed for the non-developer to quickly add professional looking multimedia content and connect their message to their audience with just a few clicks”. He added that Podcast Station users increase the return on investment for their websites by controlling audio and video streams from within their own site and measuring podcast effectiveness with built in analytical tools.
The company has had success with emergency and safety services organizations who use the Podcast Station™ to load emergency messages to their stakeholders and post public information and safety advice.