Podcasting: When To Use Audio or Video for Law Enforcement.

The technology behind podcasting has some great features like easy subscription, automatic delivery, aggregation, other benefits of RSS, etc… But simply put, podcasting is just the sharing of audio and video clips over the internet. But which form is better or more effective, audio or video? You can listen to audio from anywhere, but video is often more engaging. Thus, for some circumstances audio maybe appropriate, whereas in others video podcasts maybe better served. For Law Enforcement, both audio and video podcasting can be used to in different ways to serve the same overall purpose. Here are just a few examples of law enforcement can use podcasting in both its forms:

Audio

Audio clips are great for quick updates.

  • When there is a situation that has to be updated regularly and it is important for citizens to receive the information as quick as possible then audio podcasts can be used every effectively. For example – An AMBER alert. The public needs to know this information as quick as possible, and it is important that the situation can be regularly updated because it is of great concern for the community. An audio podcast is fast and easy to record and share using DailySplice’s FieldCast System, and will automatically delivered to all subscribers as soon as it is recorded.

Check out the Saanich Police “Quick Updates” podcast.

Audio clips save time with media contacts.

  • Not all of the important information a police department would like to have covered actually gets covered the News broadcast or Newspaper; however, when it does a PIO can have a backlog of media requests. He or she may have to talk to dozens of media contacts and explain the whole story over and over again. Instead of answering the same old questions, a PIO can record one audio podcast and have that go around to all media contacts, and only answer unique questions as they come up.

Check out the Saanich Police “Media Releases” podcast.

Video

Video is great for sharing visual information of a suspect – For example surveillance videos.

  • Surveillance video is used to catch criminals in the act or at least get an idea of who was in a certain area during a crime. It helps police get a visual of a suspect and makes him or her easier to identify, as well as provides undisputable evidence in court. Now, what if this video was put in front of the eyes of hundreds in the community? There is no doubt that the chances of identifying and catching the criminal go way up. Crime Stoppers have been using video on the News and in commercials to help garner support and tips from the community. A video podcast gives law enforcement its own News channel where these videos can be shared, stored and viewed at a citizen’s convenience – easily more effect than just traditional media.

Check out Saanich Police “Unsolved Crimes.”

Video is an effective tool for educational purposes.

  • To keep community’s safe police must be constantly informing its citizens on the most prevalent dangers, and provide tips and advice on how to combat these threats. Many people are visual learners, and watching a video online often stays with them longer than hearing and trying to remember the information they heard on the 6 o’clock News. For example fire safety is one of most important but neglected topics in today’s communities. People are aware of the threat and most have “heard” how to prevent fires or what to do in the case of a fire. A video podcast however, can show citizens exactly how fires are started, how to prevent them, and what to do when one starts. Again, having these videos in front of your community’s eyes and stored on the internet for on-demand viewing can make fire safety education much more effective.

Check out the View Royal Fire Rescue “Fire Prevention” podcast.

DailySplice Launches Law Enforcement 2.0 Podcast – “Social Media @Large.”

Victoria, BC, (Oct. 23 2009) - DailySplice, creator of the Podcast Station and specializing in online communications for law enforcement, has launched a new podcast titled “Social Media @Large.” The Podcast Station itself is branded for DailySplice and called “The Law Enforcement 2.0 Podcast.”

The podcast will delve into the world of new social media and its role in law enforcement. This subject is very new to the web 2.0 conversation, and DailySplice is one of few companies covering it in depth, let alone doing a podcast about it.

“Many police departments have become active on social networking sites like Facebook and Twitter, but most still are very fresh to the idea and looking to learn more,” said CEO Rian Bowden.

Bowden hopes the podcast can become a one-stop hub for all discussion related to social media and law enforcement.

The podcast has been created by DailySplice Marketing Coordinator, Mike Waraich, who has been researching social media’s role in law enforcement for some time, and blogging about it and discussing it in groups and forums.

“I created a group on LinkedIn also called Law Enforcement 2.0, and started to really pick up some popularity,” says Waraich. “Once I realized the growth and popularity of the group and recognized our need to start podcasting the Social Media @Large podcast was a no-brainer.”

Waraich will not solely contribute to the podcast, however. The podcast will be open for others in the niche field of web 2.0 and law enforcement as well.

“I am opening this up to some of the industry’s top thought-leaders,” says Waraich. “Bringing in opinions and perspective from others in the industry will bring about greater value for listeners; much like it did for readers in the LinkedIn group.”

So far, the podcast has 3 episodes – an inaugural episode, a discussion episode featuring Christa M Miller from Cops2point0.com and Lauri Stevens from ConnectedCops.net, and An interview with Chief Dan Alexander from the Boca Raton Police Department. Waraich intends to release at least one weekly episode. Contributors will add episodes as they please.

About DailySplice Technologies Inc.
DailySplice is a leading developer of online multimedia management tools to make streaming audio and video content easy and quick for the non-developer. Users create an aggregated playlist of various podcasts either supplied by third parties or can broadcast their own content on custom branded Podcast Station™ based on the preferences of their target audience. The Podcast Station allows audio updates by cellphone and creates detailed analytics report so users can continuously monitor and assess the needs of their market. DailySplice augments its client offering with a free podcast directory with over 100,000 well-organized audio and video clips.

Contact:
Lewis Sobotkiewcz,
Co-Founder of DailySplice Technologies Inc.
lewisatdailysplicedotcom
+1 (866) 334-3958

DailySplice Audio and Video Web Content Manager Now Available through Sales Agency

Vancouver, BC — July 24, 2009 DailySplice Technologies Inc., announced today that its leading multimedia manager for audio and video web content will be represented by Francis Lynn Agency, an organization that provides B2B outsourced sales solutions.

DailySplice President, Rian Bowden says, “Our Podcast Station™ multimedia controller is a tool for the non-developer to promote their message on their website with easy to use podcasting software”. Bowden said that DailySplice required a sales agency that specializes in promotional tools for businesses. “We are confident that Francis Lynn can represent our technology and help build our brand.”

Francis Lynn Founder, Jeremy Coules responded by saying, “Multimedia podcasting offers our clients’ leading web technology to boost their promotional options – with audio and video content.” He went on to say that the addition of podcasting complements web presence with engaging content proven to increase visitor retention. “Francis Lynn Agency is very excited that DailySplice has chosen us to represent them. We are happy to offer our clients the Podcast Station along with DailySplices’ massive podcast directory where they can quickly build third party content for their sites.”

Coules explained that DailySplice would continue to work directly with emergency services clients and provide customer service and support.

Bowden concluded, “We continue to offer our customers the most technically advanced multimedia manager tools so they can stream, manage and measure their own content to keep visitors on their sites longer.”

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About Francis Lynn Agency

In the age of way more choices and way less time, Francis Lynn is putting time back into the hands they shake. Most organizations have an amazing story to tell but have a hard time finding people who have the time or are even willing to listen. Francis Lynn Agency’s intentional approach when communicating with clients ensures that the focus is always directed at achieving a mutual benefit for all parties involved in any business transaction.

Francis Lynn Agency defines selling as: “a collaborative problem-solving conversation guided by a professional, resulting in a conjoint solution that requires the combined resources of a customer and a vendor to create a highly valued outcome.”

About DailySplice Technologies Inc

DailySplice is a leading developer of online multimedia management tools to make streaming audio and video content easy and quick for the non-developer. Users create an aggregated playlist of various podcasts either supplied by third parties or can broadcast their own content on custom branded Podcast Station™ based on the preferences of their target audience. The Podcast Station allows audio updates by cellphone and creates detailed analytics report so users can continuously monitor and assess the needs of their market. DailySplice augments its client offering with a free podcast directory with over 100,000 well-organized audio and video clips.

Contacts:

DailySplice Technologies Inc.

Mike Waraich, Marketing Coordinator

Infoatdailysplicedotcom

+1 (866) 334-3958

http://www.dailysplice.com

Francis Lynn Agency

Jeremy Coules, Founder

Info@francislynn.com

1 (778) 430-6610

http://www.francislynn.com

Streaming Audio and Video Web Content Made Easier with User friendly Multimedia Manager

DailySplice promotes professional multimedia software to assist non-developers easily stream audio and video content to their site. Adding multimedia to websites has been shown to increase visitor engagement by 70%

Victoria, BC, (July 07, 2009) – DailySplice, creator of the Podcast Station™ multimedia manager for streaming audio and video web content, has expanded its team with the addition of a Marketing Coordinator to implement its web strategy to drive adoption of its user friendly podcasting tool and controller.

Mike Waraich joins the DailySplice team to emphasize web strategy and on-line programs. DailySplice CEO, Rian Bowden explained that Wariach will assist in launching the DailySplice story on the web and promoting the benefits of streaming audio and video content with professional podcast player and management tools. Bowden continued by saying, “recent studies have shown that adding multimedia to websites increases visitor engagement by 70%”.

Waraich said, “The Podcast Station was developed for the non-developer to quickly add professional looking multimedia content and connect their message to their audience with just a few clicks”. He added that Podcast Station users increase the return on investment for their websites by controlling audio and video streams from within their own site and measuring podcast effectiveness with built in analytical tools.

The company has had success with emergency and safety services organizations who use the Podcast Station™ to load emergency messages to their stakeholders and post public information and safety advice.