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This Day in Apple History: Episodes

The incentive to upgrade from OS 8 to OS 9 for the average consumer was questionable. Apple decided to sweeten the deal by offering a variety of internet-based services for free with the purchase of OS 9.The service was called iTools and gave users a .mac e-mail address,…
Mac OS X 10.0 was of interest to Mac users. After all, it had been promised for over a decade, but the actual product was less than compelling. Printing, scanning, using a responsive computer were all things that needed a lot of improvement.The next major iteration of OS…
After his return to Apple, Steve organized a company-wide soiree. The food was vegetarian and the beverages included beer.As Apple employees ate and imbibed, Steve explained that Apple had been spending $100 million dollars a year on marketing and not getting much out of it. It was harder,…
When Steve Jobs was forced out of Apple, the individual who assumed the lion's share of his responsibilities and power was Jean-Louis Gassee. Smart, blessed with a biting sense of humor and a penchant for leather pants, Gassee was as close to a replacement for Steve Jobs as any company…
The Lisa was an ambitious computer. Featuring the first GUI, mouse and integrated suite of programs aimed for mass distribution, the machine was in many ways ahead of its time.As forward looking as the Lisa was, it also had some fundamental shortcomings. There were very few developers thanks…
The concept of clones and licensing had been tossed around at Apple since the Mac was first released, but the idea was resisted. Dark days make for desperate decisions, so CEO Michael Spindler decided to take the plunge and license the Mac OS to other manufacturers.Apple was hoping…
After being stripped of any real power, Steve Jobs left Apple to start a new company. Before he left he told Apple he was going to take a few "low-level" employees with him.What constituted low level was a major bone of contention. For instance, Steve considered Bud Tribble…
The introduction of the iPod nano was greeted with oohs and ahs by both users and marketers. Unfortunately, when the nanos made it into people's hands the complaining started. The nano, many felt, scratched too easily and even more worrisome, it was prone to screen breakage. Users adapted…
Ed Zander was once seriously considered for the Apple CEO job. Not being chosen for the position didn't dampen Mr. Zander's climb to the top. A scant few years later he found himself the CEO of Motorola, a company that partnered with Apple to create an iTunes capable cell phone.
The PowerBook 5300 was a big product for Apple. The company had entered into a cross-promotional deal with the producers of Mission Impossible wherein the computer appeared (with a command line interface) throughout the blockbuster movie. Apple was also charging a phenomenal price for the machine, a ...
Apple, under the leadership of John Sculley, had rejected the notion of clones more than once. The reasons were varied: either the clone was too late, there was little upside, or there wasn't a clear thing to license. In retrospect, Apple did miss any window of opportunity that…
It took three years before the obviously superior Mac outsold the Apple //. The Mac might have been better in every quantifiable way, but many truly loved the Apple // series of computers and had a lot invested in the software for the machines.Never a company afraid to…
The first Mac to feature a built-in CD ROM drive wasn't a top of the line Mac IIfx or even a top of the line Performa (if such a thing existed). It was a middle of the road machine.Although middle of the road in pricing, in performance the…
After Apple bought NeXT, Steve Jobs agreed to stay around to offer advice. Less than a year later Gil Amelio was gone. This left Apple without a CEO, a position Steve had turned down with the ouster of Amelio. With the CEO search underway, Apple was in need of day-to-day…
The original NeXT computer was elegant and powerful, but the machine also had some serious shortcomings—a monochrome monitor, a very high price and no floppy support.The second iteration of NeXT computers addressed these issues. The computers could be coupled with color monitors, came with a 2.88 ...
Apple fans are used to keynotes bringing something new and, possibly, something great. So, as usual, all eyes were on the keynote in Paris.And the big revelation for this keynote was? Absolutely nothing. Pundits were expecting a new version of the iMac or, well, something.People heard…
The first generation of iBooks came in either orange or blue, but people complained about the garish colors. So Apple released the iBook SE, a small revision that addressed those complaints by providing a gray option.The first true revision of the iBooks came at the Apple Expo 2000.…
Steve Jobs had tangled with John Sculley and lost. As a result, the co-founder of Apple found himself relegated to an office as far away from the action as possible (the nickname of the room was "Siberia") and in a position with absolutely no power.Naturally, the situation rankled…
The transition from classic Mac OS to OS X was not always a pleasant one. While most Mac customers were impressed by OS X, many wanted to keep OS 9 as a booting option. The argument to keep OS 9 had a certain plausibility. Why be forced to…
Noted turtleneck-and-bluejeans wearer Steve Jobs' skills were in high demand once he became famous for turning Apple around. One place that wanted his advice was the clothing retailer, the Gap.Calling Steve "one of the most innovative product developers and marketers of our time," a Gap executive welcomed ...
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