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02
Dec
2011
Episode: Show 362 - IBM Research on Marketing and Social Media 
The Engaging Brand | 282 Episodes
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<p>Show 361 of <a target="_self" href="http://www.blubrry.com/engaging/1222680/show-361-thinking-about-digital-legacy/">The Engaging Brand leadership and marketing podcast</a> is live and this week is<em><strong> <a target="_self" href="http://bit.ly/cemlist">"Sponsored By: Content Equals Money where content marketing equals conversions."</a></strong></em></p>
<p><a target="_self" href="elaine.fletcher@uk.ibm.com">Elaine Fletcher</a> of IBM joins <a target="_self" href="http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html">Anna Farmery</a> to talk about their global research of 1,734 CMOs, spanning 19 industries and 64 countries and called <a target="_self" href="http://www-935.ibm.com/services/uk/cio/cmo/reg.html?ca=csuiteportal_landingpage">From Stretched to Strengthened</a>. A look at the state of social media and marketing...and if you want to know more then email her at <a target="_self" href="elaine.fletcher@uk.ibm.com">elaine.fletcher@uk.ibm.com</a></p>
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<li>The 4 factors (or headaches!) facing marketing today<a href="http://ibmcmostudy.com/images/ibm_1177_UI_Updated_art2.png"><img alt="image from ibmcmostudy.com" src="http://theengagingbrand.typepad.com/.a/6a00d8341c68e153ef015393e55c5e970b-200wi" title="image from ibmcmostudy.com" class="asset asset-image at-xid-6a00d8341c68e153ef015393e55c5e970b" /></a></li>
<li>How the generation gap is affecting technological progress</li>
<li>How you serve 7 billion consumers individually</li>
<li>Why and how people analyse data but don't track what the consumer is saying about them on blogs, review sites etc</li>
<li>What is the complexity gap and how do we close it?</li>
<li>How filtering of data could be a business opportunity</li>
<li>Is it surprising that after 10 years of social media we are still unprepared?</li>
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<p>Remember you can e-mail me at <a href="mailto:anna@theengagingbrand.com">anna@theengagingbrand.com</a>, join me on <a href="http://twitter.com/engagingbrand">twitter</a>, leave a message at <a target="_self" href="http://www.facebook.com/theengagingbrand">The Engaging Brand Fan Page</a> or join me on to discuss it on <a target="_self" href="https://plus.google.com/u/0/107639911923457772951">Google+ </a> where we may get some of the authors involved! - I would love to hear from you.</p>
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