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23
May
2012
9:43 mins
Episode: How Not Being Specific Is Hurting Your Business and What To Do About It! (SSMS Episode 83) 
Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business | 75 Episodes
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I hear a lot of business owners saying "I'd like to be more visible online.". "I'd like to get more repeat business". "I'd like to make more money". But really, what is "more"? More is not specific and it's not measurable. Which means it will be very difficult to achieve. On the other hand, being [...]
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