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Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business: Episodes

Being successful in business has a lot to do with how well you build relationships. That all important "know, like and trust" factor is key, not just to attracting ideal clients, but also in building strong relationships with referral partners who will grow your business for you. In today's episode, ...
Getting more clients for your business is easy to do if you maintain a proactive spirit and are willing to be innovative. No matter how good you are at what you do, you can't sit back and wait for clients and new revenue to be handed to you. You've got to get out there and [...]
If you use in person networking as a strategy for marketing your business, you likely appreciate the need to follow-up on the interest you generate at an event. But how often to you ACTUALLY follow-up? If you're not following up, you are quite literally leaving thousands of dollars in new revenue on ...
Do you think that doing a thousand things at once is making you more productive? Think again! Many entrepreneurs fall into the multitasking trap, but it’s just that – a trap that’s killing profits and opportunity in your business. In this week’s podcast, I share some powerful research that ...
It's easy to get caught up chasing the latest and greatest "thing" when you're trying to grow your business. What smart entrepreneurs do is to keep things simple and follow time tested strategies that really work. Listen in as I share my 3-step process for blocking out the noise, getting back on track ...
You started your business to make a great living doing the work you love. NOT to unintentionally run a non-profit organization. To ensure that you create the profitable, successful business you deserve you must set and achieve goals. For some folks this is easier said then done, so listen in as I share ...
You are looking for more clients. Your prospects are looking for the exact solutions you offer. So why is there is a disconnect between the two of you? The key to unlocking more profits could be in how you are presenting your services. Listen in as I teach you how to create packaged solutions for [...]
There are a lot of misconceptions about what branding is, as it relates to small business, and what it has to do with your creating a successful business. In this week's episode, I break down what this term really means, what it has to do with you and how to create a compelling brand that [...]
I hear a lot of business owners saying "I'd like to be more visible online.". "I'd like to get more repeat business". "I'd like to make more money". But really, what is "more"? More is not specific and it's not measurable. Which means it will be very difficult to achieve. On the other hand, being [...]
A lot of folks marketing "strategy" is throwing stuff out into the world and seeing what sticks. Some jump from idea to idea, concept to concept and never make any progress. To me, marketing is like cooking (which I LOVE) and to create real success in your business you need to follow a recipe. One [...]
Perhaps you love networking. Or not. Either way, it's a simple and highly effective way to create more profits in your business. Listen in as my friend Devora Zack, author of "Networking for People Who Hate Networking" and a veteran consultant shares her best networking tips. (She's been in business ...
Your having a profitable service-based business isn't really based on the solutions you offer. It's based on your engaging clients to purchase those solutions on a consistent basis. Whether you're a coach, consultant, interior designer, virtual assistant, or deliver some other service, the one thing ...
Who hasn't purchased from (or at least heard of) Amazon.com? It's one of the most profitable, successful ecommerce sites in the world. More importantly, the site is now providing an opportunity for YOU to monetize your expertise, attract new clients and customers and create massive visibility for your ...
Stumbling into a marketing pitfall can happen even to the most seasoned entrepreneur. The key to avoiding these traps is knowledge. You must know what they are and where they are in order to keep your business out of harms way. Listen to this week's episode to learn 5 pitfalls to avoid as you strive [...]
Blogging about your business is an excellent way to drive traffic to your website and attract high-quality leads. You can get even more mileage out of your blog posts, and create massive online visibility for your work, by re-purposing your content into other formats. This strategy will have you showing ...
Do you feel overwhelmed by the multiple ways you can market your business? Or like you're shying away from some opportunities or methods that others seem to flock to? There's a simple solution to this problem. When you focus on your strengths, you'll find it easier than ever to draw clients to you like a [...]
In today's episode I'm featuring a simple tip you can implement TODAY to help you close more sales and increase your profits. Check it out! Organization is the key to more clients! Did you know that when you fail to follow up with a client, you’re leaving money on the table? Developing an organized and [...]
If you're having trouble finding the time and energy to market your business, it may be your habits are to blame! You can't grow your business if you aren't marketing consistently and putting yourself in front of people who are already looking for your solutions. And you can't market consistently if ...
In today's inaugural episode, listen in (by clicking the PLAY button above) as I interview Tom Petty, Master-level instructor at the Search Engine Academy in the San Francisco Bay Area, on how to use online press releases to attract massive traffic to your website. Tom and I implemented this strategy ...
There is  nothing I want more for you than to have a successful, profitable business that  you love. Now that the new year has delivered you a clean slate, let's ensure  you get off to a great start, build momentum and keep it! Creating good  habits, staying in your power zone and getting help when [...]
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