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Small Business Trends Radio | Small Business Advice: Episodes

As small business owners, we all know that marketing tools can be real lifesavers.  Making yourself and your business available online these days is a must to any small business owner.  Your customers need to be able to reach you, they want to see you – and you want them to return to you.
A great [...]
Traditional knowledge management solutions are built based on a top-down process to control who views and shares content; social solutions grow from the bottom-up. Experts emerge based on their contributions, content is shared openly, and people group themselves based on ideas and passions.
Well, what ...
Green technology is an excellent investment to make right now and you don’t have to be an industry leader to explore green territories. Small businesses can do it too – and many of them actually are.

Craig Bramscher, CEO of Brammo, joins host Anita Campbell and co-host Brent Leary, to share ...
Time is money – and it’s important that you spend YOUR time wisely. But many small business owners soon find themselves at a loss for time.

Luther Lowe, Manager of Local Business Outreach for Yelp, joins host Steve Rucinski, to share the many tools small business owners have at their disposal ...
Wouldn’t it be nice if you could somehow retarget your customers and bring them right back to your door? Imagine this . . . it’d be like going out onto the street, grabbing someone whose just left your shop by the shoulders and turning them around to walk right into the front door [...]
If your competitors begin making negative attacks against your small business, do you have the resources necessary to stop the damage? Sometimes, as small business owners, we hate to admit it but it happens.
Competitors conduct smear campaigns and they can have damaging effects on your reputation, ...
Webinars can be a great resource of education and information and they can have big benefits for your small business as well. Not to mention they are convenient and can greatly reduce travel expenses.
Webinars are an inexpensive way to communicate virtually – and efficiently.

Dr. James Powers, ...
Running a contest or sweepstakes giveaway can have very real benefits for small businesses. A giveaway contest or sweepstakes can help boost your small businesses visibility, ROI and drive traffic to your web site.
While considering running a contest or sweepstakes, there are many things to think ...
Zoho is a suite of online collaboration and productivity applications that you can use to run your business and collaborate online with others.
With the recent addition of Zoho Gadgets and Zoho on Mobile, there’s even more you can do.

Raju Vegesna, Evangelist for Zoho, joins host Steve Rucinski ...
Small businesses are consistently looking for opportunities to monetize their business and grow sales. Just by adding PayPal, many small businesses are realizing incremental revenue from higher conversion rates up to 14%. With PayPal, small businesses can accept payments instantly and gain access to ...
Many dream about writing a business book based on their experience and expertise but few of us do it. Immediately there are questions. You begin to ask yourself, “Where do I begin? What is the process? Do I have enough expertise? Will anyone read it?”
And that’s just [...]
As much as we hate to admit it, sometimes as small business owners and entrepreneurs with limited staff and time, collecting outstanding amounts of money owed to us or our businesses takes a backseat. In tough times such as these, collecting money that is owed to you becomes a top priority.
And when [...]
Microsoft Office Live has developed into a one-stop online toolkit for helping your small business develop a robust presence online. It’s a place where you can store documents and files, share them via email and access them from anywhere.

Michael Schultz, Director of Marketing for Microsoft ...
Are you considering starting your own business or supplementing your current income but not sure what to sell? Or maybe you are an eBay seller or a flea market vendor and are looking for additional inventory. Whatever the case may be, there IS a place where you can have access to items [...]
You wouldn’t think that a barcode would have a place within a law office or a small business with only a few employees, but barcodes are not just for manufacturing companies anymore. Barcodes can drive out cost and save labor in all types of businesses ranging from law offices, to clinics, to security [...]
There are literally hundreds of thousands of bloggers these days and many of them are using WordPress, a popular blogging software that gives “power to the people” by offering a platform to voice from.

Tim Grahl, Web Developer and co-founder of Out:think, joins Anita to discuss all things ...
Some businesses are built with economy in mind and some businesses are built ready from the starting line for high-performance. But regardless, ALL businesses – like cars – are built on a universal chassis. Understanding a concept such as this can help you unlock powerful growth strategies ...
There is no doubt that there are a lot of young, brilliant minds out there these days. It’s pretty amazing when a 12 year old can organize groups of hundreds of people and lead successful, strategic rebellions in the online gaming world.
It’s a sign of an entrepreneurial spirit – and the [...]
In today’s economic climate, credit is fast becoming more limited to access and this can cause disruptions and be costly to small businesses. Additionally, many are cutting back and pinching pennies wherever they can right now and effective management of funds is now crucial.

Toffer Grant ...
During this economic downturn, partnering in smart ways is becoming wildly popular and Kare Anderson has found that the fastest way to grow her business – and that of her clients – was to forge alliances that attract more customers without spending more money.
Kare Anderson is the author ...
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