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25
Dec
2009
8:00 mins
Episode: Consequences of consumer confusion 
Paurav Shukla on marketing management | 9 Episodes
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As stated in my earlier post ‘antecedents to consumer confusion‘, I shall focus on consequences of consumer confusion in this post. The earlier post focused on three important antecedents to consumer confusion namely; expectations, attribute confusion and information confusion in the context of financial services industry (i.e. banks, insurance. credit card, mortgage and other such […]
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