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PRACTICE MARKETING blog: Episodes

Neil Guilmette of The CPA Network invited me to present a ‘cross/through marketing’ seminar to his Roundtable of accountants. It was a full day of speakers on a variety of topics, pertaining to practice development. While my segment was close to an hour, I’ve included an excerpt as ...
Yesterday, I was invited to be a guest instructor at the Fashion Institute of Technology, where I’ve taught classes before. It was a general audience of aspiring entrepreneurs, and they were wrapping up a series of classes on the topic. Mine was obviously marketing… here’s a quick ...
Stop being all things to all people. Stop chasing more than 1 rabbit.
Targeting a market can be nerve-wracking to some.  ‘Decision’ means ‘to cut off.’  These are the strategic risks entrepreneurs are paid to take.  I’ve heard many different fears from my clients:  They ...
What’s the biggest objection given to you by prospective clients?
What’s the biggest misconception or stigma about your service, product, or profession?
What’s wrong with the dominant professional (famous celebrity) in your field?
They’re thinking about it whenever you sit on ...
It happened to me again: I was commenting on somebody else’s blog, and I got inspired to elaborate on my point here. (You can read my comments, featured on other people’s blogs, on the lower right hand side of this page, later.)
Branding is all about pulling prospects to you (or your product) ...
The July/August issue of Harvard Business Review features an article that discusses a new study about “What makes an expert?”
My quick podcast highlights the best parts.
…speaking of experts, I was interviewed to be on a panel of Blogging Tips, by the Egg Marketing Blog. Click here ...
Last Tuesday, the National Network of Accountants (well, their Preferred Providers Network) invited me to present to them again. They asked me to elaborate on, “How to differentiate yourself.”
There are so many ways to showcase your distinctiveness; this whole podBlog is dedicated to that!
I ...
I was with friends 2 nights ago… and the neo-verbs “to Google” & “to Wikipedia” (as in “…just Wikipedia that!”) were being thrown around left and right.
Personally, I use Wikipedia when I really want to be schooled a subject… just like how I ...
(On July 7, I had 16,318 hits… what do I have now? What’s the average? I’m hitting over 300 a day. Thank you everybody.)
The more traffic on your website. The more new leads you get.
Google & iTunes will drive traffic to your website - for free - if you do this…

Click [...]
I’m often asked what’s the difference between a Reputation… and a Personal Brand?
NOTHING… potentially.  Most personal brands are just reputations.  And they miss out on the real long-lasting fruits of their labor.  But reputations that enjoy 3 powers are able to leverage Personal ...
Who Inspires You? Who all compels you to grow your personal brand of excellence?
Russell Simmons is a pioneer of the most influential social movement of our generation. Last week I was able to attend a talk he gave. And not being shy, I asked him about his Role Models.
Russell Simmons has a new [...]
As you know, your Codes of Ethics & Professionalism governs your marketing.  If you work within a larger practice, you must have your marketing materials & messages approved by your Compliance Officer (or similar job title).  If you’re on your own, you should have your materials reviewed ...
As professional advisors we are used to getting the job done, on time, for our clients. But how accountable are we to our own practice development and marketing projects?
It may be awkward for us to put on a sales professional hat. But the best salespeople write down 2 types of goals for themselves [...]
I just came out with new two new audio-books, SALES MOMENTUM: Meet more prospects who’ll close themselves & WEB MARKETING 2.0: Market yourself like Craigslist, YouTube, & eBay.
My next audio-book will elaborate on my attached 5-minute podcast, MARKETING TIME MANAGEMENT.  I describe how ...
Currency is about staying current.  In less than 3 minutes, my podcast walks you through the quickest & easiest (& free) way to stay on top of your market’s currents: trends, forces, lingo, competition, and more!

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As a professional, you probably belong to many business, civic, and charity organizations. It’s a great way to build relationships: Those you meet can turn into clients, referral sources, and other strategic relationships. It’s also a great way to learn about what’s going on and ...
I recorded this tidbit as I was driving back from two clients.  My advice helped both with their next regular mailing.  In this podcast I give you those 2 tips and a way to get targeted mailing lists … AT NO COST!
If you’ve used this resource, feel free to post your comments and share your [...]
Advertisements - be in printed, audio (radio), video (tv) - or any other collaterals should achieve your goal. Some marketing collaterals are meant to position your brand with the right target community. Others are meant to actively generate leads right away.My latest podcast quickly talks about the ...
I’m a clutter maven. I like messy offices. But you don’t have follow my lead there.
I can appreciate organization, cleanliness, and the whole bit…
BUT… BEFORE YOU CLEAN HOUSE… MAKE SURE YOU NEVER THROW THESE 2 THINGS OUT!!!
1) These free little plastic things hardly take ...
Do you have a logo/letterhead?
Is your logo/letterhead any good?
When was the last time you updated your logo/letterhead?
Is it even necessary for you to have a logo?
Do you trust your logo?
Is your logo a piece of art, or a piece of….?
Logos & designed letterhead can help your practice stand ...
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