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21:33 mins
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<p><span>How do you make money manufacturing a dry, bland cracker that a tiny percentage of the population eats just one week a year?</span></p><p><span><br /></span></p><p><span>On today's show, we go inside the matzo business.</span></p><p><span><br /></span></p><p><span></span><span>A rabbi at a matzo factory  explains why matzo is </span><em>supposed</em><span> to be hard to make. A Manischewitz exec tells us why all the rules for making kosher matzo are a boon to the company. And, perhaps inevitably, we explain what all this has to do with the 21st century economy.</span></p>
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