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Sweetmantra: Domain Name Strategy: Episodes

Getting links from other Websites and blogs to your Website or blog is a very effective marketing tactic, but only if done right. Marketing Martini host Bill Sweetman explains the correct way to go about generating inbound links to your...
When done right, search engine advertising using Google AdWords, Yahoo Search Marketing, or Microsoft adCenter can be highly effective. Of course, it never hurts to know a few expert moves. Marketing Martini host Bill Sweetman shares 10 tips and tricks...
Wondering why the search engines can't find your Website? Maybe that's because your site features some search engine "spider blockers." Marketing Martini host Bill Sweetman explains some of the major things that block search engines from finding your Website. Listen...
The subject line of your marketing emails plays a pivotal role in getting your message opened. In fact, these may be the most important handful of words you write. Marketing Martini host Bill Sweetman serves up some subject line writing...
Follow these guidelines and you should be able to obtain the domain you want without overpaying. Marketing Martini host Bill Sweetman shares his best practices for buying a domain name from someone else. Listen to Episode #47 of Marketing Martini...
If you are serious about boosting traffic to your blog, registering it with Technorati should be first on your to-do list. Marketing Martini host Bill Sweetman reveals how registering your blog with Technorati will help it gain a much larger...
In a highly competitive landscape, choosing a unique angle for your Website can really pay off. Marketing Martini host Bill Sweetman discusses how to sharpen the focus of your Website in order to generate qualified leads. Listen to Episode #45...
Did you know that you could receive private faxes and voicemails in your email inbox? Marketing Martini host Bill Sweetman talks about jConnect, one of his favourite Internet marketing tools. Listen to Episode #44 of Marketing Martini - Internet Marketing...
Your Website's page titles can have a huge impact on your search engine ranking. Marketing Martini host Bill Sweetman discusses how to create search engine friendly page titles as part of your overall Website search engine optimization efforts. Listen to...
Purchasing an expired domain name could be the smartest marketing investment you ever make. Marketing Martini host Bill Sweetman talks about using expired domain names to get affordable, qualified traffic to your Website. Listen to Episode #42 of Marketing Martini...
Just because writing doesn't come naturally to you doesn't mean you can't become a prolific blogger. Marketing Martini host Bill Sweetman shares some simple techniques to help supposed non-writers get into the habit of writing a blog. Listen to Episode...
Who and where your marketing emails appear to be from has a huge impact on their open rates. Marketing Martini host Bill Sweetman serves up some tips that will help increase the odds of your promotional emails and newsletters being...
There's a lot of dangerous misinformation floating around about Search Engine Optimization. Marketing Martini host Bill Sweetman dispels some of the biggest myths surrounding Search Engine Optimization. Listen to Episode #39 of Marketing Martini - Internet Marketing Advice Served Straight...
Why you should never launch a blog without your own custom domain name. Marketing Martini host Bill Sweetman talks about the importance of having your own custom domain name if you are going to be publishing a blog. Listen to...
Discover a low-tech, zero budget approach to sending out your email newsletter. Marketing Martini host Bill Sweetman shares a simple and cost-effective way to distribute your email newsletter. Listen to Episode #37 of Marketing Martini - Internet Marketing Advice Served...
Why you should always register the .com version of a domain name. Marketing Martini host Bill Sweetman explains why having a domain name that ends in .com is so important. Listen to Episode #36 of Marketing Martini - Internet Marketing...
The devil is in the details when it comes to getting traffic from search engines. Marketing Martini host Bill Sweetman explains how a single letter can have a huge impact on the traffic a Website gets from search engines. Listen...
Everyone has an opinion about those pop-under ads that mysteriously appear out of nowhere on your desktop during a surfing session. Ever been curious who uses them to advertise and how effective they really are? Marketing Martini host Bill Sweetman...
When is a domain name not a domain name? One domain name industry player shares his unique perspective on how companies and advertisers should view the true value of domain names. Marketing Martini host Bill Sweetman continues his conversation with...
Did you know that buying a domain name is no longer the only way you can gain use of it? Marketing Martini host Bill Sweetman talks with Jonathan Boswell of LeaseThis.com about the notion of domain name leasing. Listen to...
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