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Carrying to Business Success: Episodes

The Responsible Business: Reimagining Sustainability and Success by Carol Sanford Don’t just the bottom line drive your business. Carol shows 5 different stakeholders to your business. Of course you should take care of your employees, customers and vendors, but it goes beyond that. By involving ...
Brainsteering: A Better Approach to Breakthrough Ideas by Shawn Coyne We need to reduce costs or increase sales. We need to generate a new product idea or solve a customer service issue. So what do we do? We brainstorm! What else? This book is the what else. As Kevin and Shawn have discovered, brainstorming ...
CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs by Atlee Valentine Pope You are B2B and linked to the success of the end product. The customer chain that your customer deals with may be very complex, and you probably find that it’s difficult to do anything beyond ...
Reinventing the Wheel: The Science of Creating Lifetime Customers by Chris Zane Chris was into retail very young and quickly learned the importance of listening to your customers. There are plenty of books to bemoan the state of customer service, and Chris’ story is a perfect antidote. He talks ...
Hired! How to Use Sales Techniques to Sell Yourself On Interviews by Elinor Stutz I bet you can guess what this book is about. For those looking to get back into the workforce, or change to another company, Elinor provides plenty of advice for getting there. From researching the company to negotiating ...
The Power of Co-Creation by Francis Gouillart Traditionally companies have used their product teams to create the things we buy. However, you are not limited to your internal resources. That’s where co-creation comes in. By allowing your customers to innovate on top of what you’ve done, you ...
The Company That Solved Health Care by John Torinus, Jr This topic is on the mind of businesses and employees alike. Serigraph found itself burdened by the rising costs and John took it to task. He details the steps the company took to lower its costs, save employees money and not sacrifice quality. ...
The Orange Revolution: How One Great Team Can Transform an Entire Organization by Adrian Gostick Great Places to Work surveyed 350,000 people and Adrian and Chester analyzed it to figure out what makes team go. In the end the key ingredients are Wow, No Surprises and Cheering each other on. They also ...
Competitive Selling: Out-Plan, Out-Think, and Out-Sell to Win Every Time by Landy Chase Buyers are the savvy bunch, aren’t they? They use a variety of vendors and use the competition against you. Landy wants you to make the sale, knowing that the competition is all around you. There are things ...
Giving Voice to Values: How to Speak Your Mind When You Know What’s Right by Mary Gentile It’s not enough to have values, they must be heard. I don’t, and society doesn’t need your company to be the next big headline. Whether your outspoken or timid, there is some thought to put ...
24 Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy by Adrian Ott When we think about our customers being always-connected, it means much more than just how the customer service department is organized. This book looks at how the product offerings take into account how ...
The Corporate Lattice : Achieving High Performance In the Changing World of Work by Cathy Benko Cathy challenges idea that success is climbing the corporate ladder. A career can be in all directions and still be considered a success because we are no longer in the industrial age. Nowadays, its about ...
Multipliers: How the Best Leaders Make Everyone Smarter by Greg McKeown Business leaders can be Multipliers, who make people better or Diminishers, those who think mostly about themselves and in return, get less from the people around them. What’s stunning about this is not that multipliers are ...
Delivering Happiness by Tony Hsieh Tony chronicles his journey of getting Zappos to a billion dollars in retail sales while creating the brand to mean extreme customer service. He’s candid about making many mistakes along the way. Through it, he found that making customers (and employees) happy ...
The Referral Engine by John Jantsch Getting a referral is one big huge complement for your business and we want them. Although rather than just wanting it, we have to go after it by making the business referable. A rote transaction, while better than a nightmare, won’t go far in having others talk ...
The Language of Trust by Michael Maslansky Are you more skeptical than you used to be? Does the phrase “free trial offer” cause you to consider how convenient it will be to try it out or does it make you wonder how difficult it will be to have the company stop bothering you when you [...]
Flip the Funnel by Joseph Jaffe The traditional marketing funnel had its issues in the past, but revisiting it again, Joseph articulates how the whole thing seems ridiculous these days. We spend a lot of money marketing to new customers. Wouldn’t it be wiser to focus on your existing base, and ...
The 1% Windfall by Rafi Mohammed If we aren’t careful, pricing can be like a pendulum with large across-the-board increases or discounts. There’s a line for every customer, and getting the right amount of profit for each is the thesis of this book. The beauty of this is, increased profits ...
Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead Some brands grab our attention and others don’t. Do you have a favorite car, favorite vacation, favorite movie? If you could meet anyone and spend a hour with them, who would it be? Not someone dull, that’s for sure. ...
The Inner Game of Stress by W. Timothy Gallwey and John Horton Stress attacks every aspect of our well-being. Gallwey explains how negative self-talk undermines us, making us believe that pressure is inevitable and that other people’s expectations are paramount–which leaves us feeling helpless and ...
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