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23
Mar
2009
14:53 mins
Episode: Podcast Interview: Beyond advertising: Choosing a strategic path to the digital customer 
IBM Institute for Business Value: Insights and Perspectives Podcast | 18 Episodes
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With digital consumers increasingly in control of their media experience and advertisers shifting their spend to more interactive, measurable formats, content owners, media distributors and agencies must move beyond traditional advertising to combine granularity of targeting and measurement with cross-platform integration.
Tags: Business | (add tag)
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