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11:19 mins
Episode: Podcast Interview: Why advocacy matters to online retailers
IBM Institute for Business Value: Insights and Perspectives Podcast | 18 Episodes
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Online retailing is the fastest-growing industry segment and many are finding success there, with sales expected to comprise 10 percent of total U.S. retail sales by 2011, up from 7 percent in 2007. Laura VanTine, a Managing Consultant with IBM Global Business Services talks with Maureen Stancik Boyce, PhD, an Associate Partner and the Distribution Sector Team Leader for the IBM Institute for Business Value.
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