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10:04 mins
Episode: Podcast Interview: Why advocacy matters to mall-based specialty apparel retailers
IBM Institute for Business Value: Insights and Perspectives Podcast | 18 Episodes
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In apparel retailing, a mature and intensely competitive market with increasingly diverse and well-informed customers, competitive differentiation is more important and more difficult to sustain than ever. Laura VanTine, a Managing Consultant with IBM Global Business Services talks with Maureen Stancik Boyce, PhD, an Associate Partner and the Distribution Sector Team Leader for the IBM Institute for Business Value.
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