Mark Ramsey Media LLC: Episodes
Want to know what’s ahead for your radio brand in just five minutes? Then this video is for you: Please upgrade your browser Prefer audio? Try this: Download mp3 (You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance ...
David Siteman Garland is the founder of TheRiseToTheTop, one of my favorite business oriented blogs, and “the Number One Badass Show, Resource & Community for Mediapreneurs.” He is host of one of the Internet’s most popular, successful and longest running web shows, and he has a message for ...
Andy Smith is the co-author of a fabulous new book called The Dragonfly Effect, a book about using social media to drive social change. A serial tech marketer and entrepreneur, Andy is a Principal of Vonavona Ventures where he advises and bootstraps technical and social ventures with guidance in marketing ...
As the demands of radio’s business change – as advertisers look beyond ratings to effectiveness – how should broadcasters adapt? That’s the question I put to Dave Ramsey, host of the nationally syndicated Dave Ramsey Show, which is heard on more than 500 radio stations throughout the US and ...
“Fans, not just Listeners.” That was the theme of a national conference of show and digital producers for Southern Cross Austereo, Australia’s leading media and entertainment company. What happens to your strategies when your focus is on fans first? What happens to your ability to ...
Local radio is now, more than ever, in the local media business. And that means not just selling spots or selling digital ideas that live around those spots. It also means helping your current and potential clients create better media themselves and compete more effectively in the digital space your ...
…in a world where the networks you pay for content circumvent you by distributing much of that same content online? This is a complicated question, but it’s one that branding authority Tom Asacker tackles with me in this highlight from our conversation at the recent Public Radio Program Director’s ...
There’s a difference between giving people what they desire and messaging them to convince them that what you have is what they desire. That’s one point from my friend, branding authority Tom Asacker, in the conversation we had on the stage of the recent Public Radio Program Director’s ...
One of the greatest challenges for ALL traditional media – radio, TV, and print – is what I’m calling the “mediacizing” of brands.” As our client brands create content via media these brands become media, and as brands become media we have to ask: Where does that leave ...
It’s one of the most important and least understood conversations all broadcasters should be having: What business are you really in? This is a highlight of the recent Christian radio CMB Momentum Conference in Orlando, where I introduce this concept. It’s worth noting that the answer ...
When it comes to radio’s future, how important is it to try out stuff and take chances? Very important, if you ask Beau Phillips, former Executive VP of Programming and Marketing at Dial Global. Beau argues that your radio brand needs to be loved, not simply liked – on Facebook or anywhere ...
Chris Bell is president of Triton Digital’s Applications and Services division. Triton is an innovator in bringing game mechanics to radio platforms. Indeed, gamification is a major emphasis for the company and I have been impressed by their investments in this area. So what is gamification, ...
Sometimes we have this weird notion that platforms are places for us to put the same stuff everywhere. They’re not. The way to make your content “pop” is to re-imagine it for every platform where it appears. It’s not the same thing someplace else. It’s something new someplace ...
Kevin Smith is most famous as a movie director and writer – the creator of films like Clerks, Chasing Amy, Dogma, and the recent Red State. But I wanted to talk to him because of his radio work – or, more accurately, his podcasts. With more than 300,000 monthly downloads of some shows, merchandise, live [...]
In a content-driven, anything – anytime world, the advantage shifts from radio stations to personalities and the entities that own or license them. In the long run, fans of radio will be fans of personalities. And how will those fans seek out those personalities? By the names of their stations ...
Radio has been (incorrectly) referred to as the “original social network.” But if it’s so social, then why are our platforms so stridently and utterly non-social? It doesn’t have to be that way. Just ask Elliott Hurst. He’s the CEO of SoCast SRM, a company dedicated ...
Comic-Con opens this week in San Diego. It’s ground zero for media and popular culture and one of the biggest star-studded events this side of Oscar. What better excuse to talk to Rob Salkowitz, author of Comic-Con and the Business of Pop Culture. But it’s the book’s subtitle that has the most ...
Podcasts are emerging from the dungeons of iTunes in their own dedicated app. You can get it yourself here. If you’re a podcast fan, immediately all your podcasts populate the app under the “podcasts” tab. Nice – and way overdue. Most interesting is the “Top Stations” ...
Philadelphia Rock legend WMMR has that rarest of things: A live overnight host. Why bother? And what does this say about the importance of personalities to radio’s future? Watch or listen to ‘MMR PD Bill Weston as he explains the critical value of talent in making connections with our listeners. ...
Recently I was the guest of honor on a call for digital players in the Christian radio space hosted by Chris Laney of Digital Frontiers Media. Among the questions: Most major research companies state that by 2015, more then 80% of first time traffic to a website will be via mobile. How do you think radio [...]