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Duct Tape Marketing: Episodes

Marketing podcast with Bob Burg I suspect the title of this post will raise some eyebrows. I mean relationships aren’t about ROI right? They’re about something much deeper. Something you don’t measure in the same way you might, say, the performance of an ad. Well, maybe. Relationships in business ...
Marketing podcast with John Jantsch As content becomes increasingly important in the marketing mix, it must take on an elevated place in your strategy and planning. The use of high quality, education based content has become an essential ingredient in creating awareness, building trust, converting leads, ...
John Jantsch talks Fiscal Cliff on Wall Street Journal Radio There’s plenty of talk and a fair amount of angst swirling around the made for reality TV Fiscal Cliff negotiations. I was asked several times last week about the impact these talks and falling over the cliff might have on small business. ...
Marketing podcast with Seth Godin Few people have captured the post industrial world of work like Seth Godin. Now, you may think of him as a marketer – and he is a brilliant one indeed. I believe, however, his greatest contribution to business is the very clear message about how work has evolved ...
Marketing podcast with Guy Kawasaki I asked the question contained in the title of this post in a community I moderate on Google+ (Consultant Exchange- join us if you are a coach or consultant) Somewhat predictably answers fell into two camps – those with a book said yes it was very helpful and ...
Marketing podcast with Dan Pink My father was a salesman in the classic Willy Loman kind of way, without the sad tragedy part. He got up each week, packed his bags and went on the road to exchange his time and information for the monetary reward of an order. However, one thing he knew and<a class="more-link ...
Marketing podcast with Dave Kerpen Dave Kerpen had the foresight a few years ago to lock up the term Likeable. It&#8217;s the name of his business, Likeable Media, the name of his mega selling book Likeable Social Media and it&#8217;s been applied to his latest work, Likeable Business. But as Kerpen ...
Marketing podcast with Robert Greene It&#8217;s funny how pretty much everything is instructional in one way of another. When Robert Greene published the now cult classic The 48 Laws of Power people were a bit polarized. According to LA Times the book, &#8220;turned Greene into a cult hero with the hip-hop ...
Marketing podcast with Harley Manning (Click to play or right click and &#8220;Save As&#8221; to download &#8211; Subscribe now via iTunes or subscribe via other RSS device (Google Listen) I think most of us would agree that the reason our businesses exist is to exchange value with a customer for payment. ...
Marketing podcast with DJ Waldow and Jason Falls (Click to play or right click and &#8220;Save As&#8221; to download &#8211; Subscribe now via iTunes or subscribe via other RSS device (Google Listen) There are a handful of generally accepted “best practices” when it comes to email. Some have withstood ...
Marketing podcast with Mike Michalowicz (Click to play or right click and &#8220;Save As&#8221; to download &#8211; Subscribe now via iTunes or subscribe via other RSS device (Google Listen) Okay, I&#8217;ll admit the title of this post is a bit odd for a marketing blog, but it relates specifically to ...
Marketing podcast with Phil Auerswald (Click to play or right click and &#8220;Save As&#8221; to download &#8211; Subscribe now via iTunes or subscribe via other RSS device (Google Listen) Here&#8217;s my take. There is no resource scarcity issue, dependence on oil, shortage of water, climate change, ...
Marketing podcast with Ryan Holiday (Click to play or right click and &#8220;Save As&#8221; to download &#8211; Subscribe now via iTunes or subscribe via other RSS device (Google Listen) Today, even the smallest business or individual professional has the ability to generate media coverage in the largest, ...
Marketing podcast with Chris Guillebeau (Click to play or right click and &#8220;Save As&#8221; to download &#8211; Subscribe now via iTunes or subscribe via other RSS device (Google Listen) Chris Guillebeau is one of the most fascinating people I&#8217;ve interviewed. Still in his early thirties, Chris ...
Marketing podcast with Michael Hyatt (Click to play or right click and &#8220;Save As&#8221; to download &#8211; Subscribe now via iTunes or subscribe via other RSS device (Google Listen) Every individual, whether business owner or employee, needs to understand the benefits of building a platform. The ...
Like this? Share with friends. TweetMarketing podcast with Martha Beck (Click to play or right click and &#8220;Save As&#8221; to download &#8211; Subscribe now via iTunes or subscribe via other RSS device. The way that many people still think about work has its roots in the Industrial Revolution where ...
Like this? Share with friends. TweetMarketing podcast with Austin Kleon (Click to play or right click and &#8220;Save As&#8221; to download &#8211; Subscribe now via iTunes or subscribe via other RSS device (Google Listen) Perhaps steal is to big of a word for some, but the concept of learning from, ...
Like this? Share with friends. TweetMarketing podcast with Lee Odden (Click to play or right click and &#8220;Save As&#8221; to download &#8211; Subscribe now via iTunes or subscribe via other RSS device (Google Listen) Some years ago smart marketers latched onto the idea of something they referred to ...
Like this? Share with friends. TweetMarketing podcast with Rhonda Abrams (Click to play or right click and &#8220;Save As&#8221; to download &#8211; Subscribe now via iTunes or subscribe via other RSS device (Google Listen) No matter if you refer to the way you work as using the cloud or just getting ...
Marketing podcast with Guy Kawasaki (Click to play or right click and &#8220;Save As&#8221; to download &#8211; Subscribe now via iTunes or subscribe via other RSS device (Google Listen) Update: Guy offered 500 free copies of his book What The Plus and they were snapped up in a matter of hours. We&#8217;ve ...
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