Google has startups, VCs, and bankers lined up all around the block. In fact, the company's raw purchasing power has shifted the focus of the tech industry-which raises one question: Just when does Google's long awaited shopping spree begin?
BW's John Byrne and Kerry Capell on this week's cover story about Ikea. The Swedish retailer has earned a devoted following among the world's aspiring middle class through a combination of clever marketing, stylish design and affordable prices.
Microsoft has lost several key executives in recent months, many to upstart rivals. Google alone has picked off 100 former Microsofties. Why? Employees say the software giant has slowed as it has moved into middle age.