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02
Jan
2012
17:29 mins
Episode: BizDaily: Sport and Money 2 Jan 12 
BBC Business Daily | 1671 Episodes
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How do sponsors and taxpayers get good value for money when they pay for sports events? Lesley Curwen reports on one big sponsorship deal in round-the-world sailing. Plus, the political sensitivities around the legacy of the London 2012 Olympics. The BBC's Alan Urry reports.


And Lesley Curwen talks to Baroness Ford, chair of the Olympic Park Legacy Company, about how much taxpayers will recover from sales of the Olympic Stadium and other land.
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