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19
May
2011
5:36 mins
Episode: "Leveling Up" Your Life: Games as Ads 
Andy Jordan's Tech Diary | 29 Episodes
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Thousands of mobile-phone users are playing games in physical space, using their phones, to get free stuff. WSJ's Andy Jordan profiles one company that is helping companies create a new model for mobile advertising: "expressions" versus "impressions" and looks at how even the military is using "game mechanics" to solve problems.
<p><a href="http://feedads.g.doubleclick.net/~at/Mg7cd5Wio30_-ig31E6IZvWoe1A/0/da"><img src="http://feedads.g.doubleclick.net/~at/Mg7cd5Wio30_-ig31E6IZvWoe1A/0/di" border="0" ismap="true" /></a><br />
<a href="http://feedads.g.doubleclick.net/~at/Mg7cd5Wio30_-ig31E6IZvWoe1A/1/da"><img src="http://feedads.g.doubleclick.net/~at/Mg7cd5Wio30_-ig31E6IZvWoe1A/1/di" border="0" ismap="true" /></a></p><img src="http://feeds.feedburner.com/~r/wsj/podcast_tech_diary/~4/tb9ffsOhY7c" height="1" width="1" />
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