The B2B Marketing Podcast: Episodes
Welcome to Episode 26 of The B2B Marketing Podcast, brought to you by Voices in Business.
Today’s show covers the topic of risk-taking in marketing. Trevor Salomon, Senior Marketing Director at Symantec responsible for strategic and tactical marketing to enterprises across the company’s Europe, Middle ...
Ed Weatherall & Richard Hartshorne
Welcome to Episode 25 of The B2B Marketing Podcast, brought to you by Voices in Business.
Today’s show is all about e-mail marketing, one of the most effective forms of B2B marketing when used well, but so often misused and badly done.
Greg Grimer of Voices ...
Welcome to Episode Twenty-Four of The B2B Marketing Podcast, brought to you by Voices in Business.
In today’s show, Greg Grimer talks to Andrew Campling, BT’s General Manager for London and SE England, about a successful three year project the company has undertaken to align marketing and sales ...
Welcome to Episode Twenty-Three of The B2B Marketing Podcast, brought to you by Voices in Business.
In today’s show, Greg Grimer talks to Ivo Totev, Chief Marketing Officer of Software AG, who recently acquired WebMethods thus creating a Service Oriented Architecture (SOA) powerhouse with a strong ...
Gregg Holzrichter, VMWare and Steve Gershik, Eloqua
Welcome to Episode Twenty-Two of The B2B Marketing Podcast, brought to you by Voices in Business. This episode is sponsored by Eloqua, industry leader in demand generation applications.
In today’s show, Vicki Zesses of Voices in Business and and ...
Welcome to Episode Twenty-One of The B2B Marketing Podcast, brought to you by Voices in Business.
In today’s show, Vicki Zesses speaks with Donovan Neale-May, the Founder and Executive Director of The Chief Marketing Officer Council.
Vicki speaks with Donovan about the acceptance of the CMO role and ...
Welcome to Episode Twenty of The B2B Marketing Podcast, brought to you by Voices in Business.
In today’s show, Greg Grimer speaks with Mike MacDonald, Corporate Senior Vice President and President of Marketing Operations for Xerox Corporation. Mike is responsible for corporate marketing, the xerox.com ...
Welcome to Episode Nineteen of The B2B Marketing Podcast, brought to you by Voices in Business.
In today’s show, Greg Grimer speaks with Regina Egea, Senior Vice President for Global Business Segment Marketing for AT&T. Regina has held a wide variety of assignments in sales, marketing, network ...
Vince Pizzica & John Tull
Welcome to Episode Eighteen of The B2B Marketing Podcast, brought to you by Voices in Business.
Today, John Burton speaks with Vince Pizzica, Chief Technology Officer and John Tull, Chief Marketing Officer of Alcatel Lucent, Asia.
John and Vince, who are both based in ...
Welcome to Episode Seventeen of The B2B Marketing Podcast, brought to you by Voices in Business.
This week, Greg Grimer speaks with writer, blogger, podcaster, new media consultant and former journalist Paul Gillin. Paul regularly writes and speaks on the convergance between social media, PR and B2B ...